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Johnnie Walker Blended Scotch Whisky
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The Pioneers' Story Here's the story of the early days - not about the bricks and mortar, but about the people who still provide inspiration today. Three generations of the Walker family each took defining steps along the road to making Johnnie Walker® a world-famous Scotch Whisky. There are some compelling parallels between them and today's great entrepreneurs. The Walker family took risks, survived wars and floods, and fought off the threat of Prohibition. And perhaps their greatest achievement is that their story is still an inspiring one today. July 25, 2005 marked a milestone in the history of Johnnie Walker®, the world’s number one Scotch Whisky brand, as it celebrated the birth of its founder and namesake, John Walker. Two hundred years ago, Walker was born, and not long after, the recipe for the world’s favorite Scotch Whisky brand was created.

A Brand Is Born Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. He became a grocer, trading a wide variety of goods; tea was his specialty. It was his skill at blending tea leaves that gave Walker the idea for blending
grain and malt whiskies to create a smoother drink and more consistent quality.

Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. When copyrights became available in 1876, Walker added that measure of protection. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle.

Competition was fierce – even from products of lesser quality – but Alexander was not concerned. "Other brands may come into the market for a while, but as far as we're concerned, we will make John Walker and Sons of such a quality that no other whisky
shall come before it," Alexander famously promised.

Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today.

An Icon Emerges The earliest ads for the Walker family whisky appeared in the late 1800s. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. For his subject, Browne turned to a likeness of John Walker. Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today.

To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today. It captures the journey of progress and showcases Johnnie Walker’s commitment to
evolution and success. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today.

A Portfolio Approach
While George was creating marketing campaigns to grab consumer attention, his brother was creating a product worthy of the effort; Alexander II pursued his love of blending with a passion. In 1906, John Walker & Sons offered three blends of "Old Highlands Whisky": the basic blend with a white label; "Extra Special Old Highland" with a red label; and "Walkers Old Highland Whisky," 12 years old, with a black label. In 1909, the brands were renamed to appeal to consumer preference for calling for the spirit by their colored labels; White Label, Red Label® and Black Label® were born.

By 1920 and the end of the First World War, White Label had been retired so the company could pursue more upscale and discerning consumers. Sir Alexander had been knighted, and the company was facing the challenge of "going global." With a
global reach of some 120 countries, Johnnie Walker achieved world-wide prominence well in advance of even Coca-Cola®.

By that time, John Walker & Sons had merged with the Distillers Co. Ltd., to extend distribution throughout the world. The arrangement, begun in 1925, lasted until the late 1980s, when the holding company, which changed its name to United Distillers, merged with Guinness.

The Labels Today, the Johnnie Walker portfolio features five award-winning whiskies – Red Label®, Black Label®, Green LabelTM, Gold Label® and Blue Label® – imported and distributed in the United States by Diageo North America. Johnnie Walker’s product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable history and a commitment to quality.

RED LABEL® also known as “Extra Special Old Highland Whisky,” was introduced in 1909. By 1945, Red Label was the world’s best selling Scotch Whisky, and today is still number one. It is described as a powerful combination of spicy, smoky malts, such as Talisker and lingering lighter grains.

BLACK LABEL® created in 1820 and originally known as “Walker’s Old Highland Whisky,” was re-launched in 1909 under its new name. As many as 40 whiskies, each aged 12 years or more make up this satisfyingly complex blend.

GREEN LABEL™ is the newest addition to the Johnnie Walker portfolio. Introduced in 2004, Green Label is a pure malt scotch whisky, blended from four characteristic single malts (each at least 15 years old), which together create a balanced whisky evoking freshness and smoke.

GOLD LABEL® launched in 1995, is the ultimate whisky pleasure with notes of honey. A skillful fusion of rare aged whiskies inspired by the notes originally kept by Sir Alexander Walker, Gold Label is crafted from only a small number of Scotland's most renowned distilleries, each matured for a minimum of 18 years.

BLUE LABEL® is heralded as Our Rarest and Most Exclusive Blend. Released in 1992, Blue Label is the ultimate luxury Scotch Whisky and is created from the most unique and premium whiskies in the world. Blue Label is also known as the whisky for connoisseurs, and as such, each bottle is individually numbered.

About Johnnie Walker® With more than 120 million bottles sold every year in some 200 countries, and more than four bottles of Johnnie Walker consumed every second around the world, it’s no wonder that IMPACT ranks Johnnie Walker as the world’s most valuable spirits brand. In fact, in 2004 alone, more than 33 million bottles of Johnnie Walker were sold around the world and approximately 43 glasses of Johnnie Walker® Black Label® are enjoyed by consumers each second.

At the 2007 San Francisco World Spirits Competition, The Johnnie Walker Blue Label Anniversary Pack created to honor the 200th birthday of founder and original blender John Walker was named “Best Blended Scotch” and Green Label was named “Best Blended Malt Scotch.” More than 4 bottles of Johnnie Walker are consumed every second, and more than 120 million bottles are sold every year in more than 200 countries. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality.

Johnnie Walker is owned by Diageo - the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories.

Courtesy of Johnnie Walker

JOHNNIE WALKER RED LABEL
OLD SCOTCH WHISKY

Johnnie Walker Red Label
The Vibrant Blend Johnnie Walker® Red Label™, with its distinctive and exuberant flavour was created to be drunk as a long drink - a favourite choice for celebrating every day. It was originally known as Extra Special Old Highland Whisky, and was introduced as Red Label™ in 1909 to suit a new generation of whisky drinkers.

Now this adventurous blend can be found in more than 200 countries. It's always been a drink that captures a truly international spirit, and as it has proved over the decades, it is the world's favourite whisky.

Red Label ™ is a powerful combination of spicy, smoky malts, such as Talisker™, and lingering, lighter grains. Its robust qualities are what make it so good for drinking long.

JOHNNIE WALKER
BLACK LABEL
OLD SCOTCH WHISKY

Johnnie Walker Black Label
The Definitive Blend The colour black has always been associated with style and elegance. The little black dress is always a sophisticated choice whereas the traditional tux can transform any man's appearance.

But black is also intriguing. It has a hint of mystery, of something waiting to be revealed.

This is Johnnie Walker® Black Label™ - a deep and complex flavour which is also an unquestionable mark of power and refinement. It is a luxury blend and a luxury brand, with a completely individual personality.

As many as 40 whiskies, each aged 12 years or more, make up this satisfyingly complex blend.

JOHNNIE WALKER
GOLD LABEL
BLENDED SCOTCH WHISKY

Johnnie Walker Gold Label
The Sensual Blend Few whiskies offer as indulgent an experience as Johnnie Walker® Gold Label™. Exceptionally smooth, creamy and delicate, Gold Label™ is the ultimate whisky pleasure.

A skillful fusion of rare aged whiskies inspired by the notes originally kept by Sir Alexander Walker, and crafted from only a small number of Scotland's most renowned distilleries each matured for a minimum of 18 years.

The true hedonists of the world freeze their Gold Label™ for 24 hours to release its light fruity flavours and true honey sweetness, as the whisky warms in the mouth. Other whiskies either lack these distinctive light characters or have flavours that can be overpowering when suddenly released, for example strong woody or smoky characters. Gold Label™ is perfect when served frozen, in a frozen glass and perhaps even served with a bitter chocolate dessert for a truly indulgent experience.

JOHNNIE WALKER
BLUE LABEL
BLENDED SCOTCH WHISKY

Johnnie Walker Blue Label
The Rarest Blend Johnnie Walker® Blue Label ™ is our rarest blend. This isn't a whisky for beginners. It's challenging and an acquired taste, but like the finest rewards in life is worth it.

Created from the rarest and most expensive whiskies in the world, Blue Label™ has the authentic character and flavour of a traditional nineteenth century blend, just like those that John Walker and his son Alexander developed for their most valued customers.

Blue Label™ is the ultimate luxury Scotch Whisky and supplies of Blue Label™ are limited by the rarity and expense of the whiskies used in the blend.

At the heart of Blue Label™ is Royal Lochnagar™a rare malt distilled near Balmoral, the Queen's holiday home. Around 15 other mature and precious whiskies are added to balance Blue Label™ perfectly - 'a blend that cannot be beat' (Alexander Walker, 1888)

JOHNNIE WAKER GREEN LABEL
BLENDED MALT
SCOTCH WHISKY

Johnnie Walker Green Label  
JOHNNIE WAKER GREEN LABEL BLENDED MALT SCOTCH WHISKY

Its fresh and distinctive flavor is created by blending only the finest single malts rather than grains. Each of these mature malts has been specially selected for the intensity of its flavors and aromas.

Four signature malts, each bringing its own character, provide the key taste influences. Talisker produces the character and depth with pepper and oak exploading on the palate. Linkwood brings a whole garden of fruit and woody aromas, touching it with finesse. At the heart is Cragganmore, with its exceptional malty sweetness and delicate aromas. And the sweetly floral, gently smoked and very maritime Caol Ila gives Green Label its intensity and complexity.

Combined, they create a vibrant, fresh, smooth flavor that evokes the freshness of the outdoors.

 

 

JOHNNIE WALKER BLUE LABEL
200th ANNIVERSARY - $3,200

JOHNNIE WALKER BLUE LABEL
JOHNNIE WALKER BLUE LABEL 200th ANNIVERSARY (Rare)

The almost famous Blue Label isn’t a whisky for beginners. It’s exclusive flavour needs to be handled by real Gentleman. Created from the rarest and most expensive whiskies in the world, Blue Label has the authentic character and flavour of a traditional nineteenth century blend, just like those that John Walker and his son Alexander developed for their most valued customers. This cask strength Johnnie Walker Blue Label commemorates the 200th birthday of the man himself, and comes packaged in a contemporary baccarat decanter - $3,200

JOHNNIE WALKER BLUE LABEL 200th ANNIVERSARY Picture Gallery - CLICK HERE

Inquire Here

Other Rare Investment Whisky:

THE MACALLAN 55 Picture Gallery - CLICK HERE

LAPHROAIG 40 YEAR OLD Picture Gallery - CLICK HERE

 

The Whisky Distilleries

Scotland is the spiritual home of Scotch and Johnnie Walker®. It is a country of harsh beauty and hardy people, where the landscape is dominated by those natural elements essential to the making of pure, perfect whisky - snow, rain, sunshine and mountain water. We have strong connections throughout the country, from Kilmarnock where John Walker was born in 1805, to many of the country's 80 or so distilleries. These are at the heart of the Johnnie Walker® blends that are distributed and enjoyed worldwide.

Benrinnes Distillery
Benrinnes DistilleryTucked away in the folds of the hills above the River Spey is the beautiful distillery of Benrinnes, producing a malt for Johnnie Walker® Blue Label™. As a malt, Benrinnes is ranked top class by blenders and it's also one of the handful of whiskies rated first class. Benrinnes practices a form of partial triple distillation, which helps to give this whisky a real creamy rich character. More...

Caol Ila Distillery
Caol Ila Distillery The road in Caol Ila snakes down the hill to the distillery that produces a little-known malt used in the Blue Label™ blend. Caol Ila is an easy-going single malt whisky of dry, sea air aromas and pleasing smoky-smoothness. The Distillery is situated on the north eastern shores of Islay, with magnificent views across the Sound of Islay to the spectacular Paps of Jura. Anyone who visits this magical island soon finds that Islay is home to some of the great malt whiskies. More...

Cragganmore DistilleryCragganmore Distillery
At the heart of Green Label™ is Cragganmore, with its exceptional malty sweetness and delicate aromas. Cragganmore Distillery is located on the banks of the river Spey and is ome to one of the most complex and characterful malt whiskies of the revered Speyside region. More...

Lagavulin Distillery
Lagavulin Distillery Also known as the Whisky Island of Scotland or, perhaps more appropriately, the Happy Isle, because although it's only 40km long, it has 7 distilleries. One of these is Lagavulin, used in Black Label™. Lagavulin™ is a wonderfully rounded pleasure. Its description as awesome and marvellous complexity of flavours" are enjoyed by a small but growing band of malt lovers, for whom this big, dark, intense character
just is malt. More...

Royal Lochnager DistilleryRoyal Lochnager
At the heart of Blue Label™ is Royal Lochnagar™a rare malt distilled near Balmoral, the Queen's holiday home. Royal Lochnagar Distillery is situated on the south side of the River Dee close to Balmoral Castle. Age old traditions and craftmanship produce one of Scotland's most exclusive whiskies. More...

Talisker Distillery

Talisker Distillery Talisker Distillery produces one of the central malts in Black Label™. Located on the shores of Loch Harport, the village of Carbost is home to Skye’s only distillery producing a wonderful award-winning Island
malt bottled at above average strength. Talisker's soft, peaty process water is drawn from twenty-one underground springs that rise from Hawk Hill (Cnoc nan Speirag) beside the distillery. More...


Comments on this Whisky                                                      page 4 of 4
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education
Posted 538 days ago
Yesterday, while I was at work, my cousin stole my iphone and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!
http://schoolingtips.eu
Cali.
Posted 1758 days ago
also saw 2 purple labels here in the USA...... was this trickery?
lmfbauru@hotmail.com
Posted 1832 days ago
Hello, I live in Brazil, recently acquired a bottle of John Walker of 4.54 l I believe to be very old, I intend to sell it ha any collector would be possible that you guys divulge my relic, follow link product offered for sale here in Brazil.
http://produto.mercadolivre.com.b r/MLB-516780747-raridade-wisky-johnnie-w alker-454-lt-mais-100-anos-lacrado-_JM
Co ntatos via email lmfbauru@hotmail.com
lmfbauru@hotmail.com
Posted 1832 days ago
Hello, I live in Brazil, recently acquired a bottle of John Walker of 4.54 l I believe to be very old, I intend to sell it ha any collector would be possible that you guys divulge my relic, follow link product offered for sale here in Brazil.
http://produto.mercadolivre.com.b r/MLB-516780747-raridade-wisky-johnnie-w alker-454-lt-mais-100-anos-lacrado-_JM
TrentRiver
Posted 2135 days ago
JW Red is a serviceable whisky. (Dewars 12 and "lowly" 100 Pipers are better buys, and just better.) Black, over the years, has become too smokey, or maybe my tastes have changed. Green was a disappointment: I’ve never seen anyone but the company suggest otherwise. It's flat and lifeless.
Blue is a frivolity; some will object it’s price would maintain a family of poor Africans for a year. I will not object - on that basis. I do, however, have the son of a friend who swears by the stuff. He receives US$2000+ per month ... housing allowance! From the Navy to live and study in Monterey, Calif. That's on top of regular monthly pay, so he can drink what he wants.
This Christmas I shall celebrate with some Gold Label - new to me. Hope it beats Green on taste; never mind price.
It's clear this "question site" needs some attention. You've been infiltrated by idiots & other no-goodniks.
Best wishes,
North Carolina, USA
Boris
Posted 2238 days ago
On 28th of August 2012 I spent almost 5 hours in Warsaw airport on my way to Hungary. I bought 2 l of J/W that was on special (130 Polish Zloty that is equivalent of approx. $40.00US). The next day I've opened one of the bottles and discovered that the bottle does not have a plastic incert. The colour was too dark, the liquid had strong smell of methilated spiritus. And the taste was not near of real J/W Red Label, which I know for the last 35 years. My advise: DO NOT BUY ANYTHING IN THE DUTY FREE SHOP IN WARSAW AIRPORT!!!!!!!!!!!!!!!!!!!!!!!!!!