Single Malt Scotch Whisky
Longmorn, Elgin Morayshire
IV30 3SJ Scotland
Tel: +44 (0)1542 783 417 / Fax: +44 (0)1542 783 418
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distillery can be found in the deepest part of the Scottish
Highlands between Glen of Rothes and Elgin. The name 'Longmorn'
actually evolved from one of the missionaries named Mo-ernin-og,
or Maernanog who brought Christianity to the area surrounding
Moray. After he died in 625 A.D., a small church was built
in honor of this missionary who had become a saint. The
church was named Lann Marnoch or the church of St. Marnoch
and years later the name was Anglicized to Longmorn.
John Duff joined Charles Shirres and George Thomson to create
the Longmorn Distillery Company in 1893. John Duff was a
person with many years of experience in the whisky industry
by this time in his life. He had been the manager of the
for years and he was the founder of the Glenlossie Distillery.
Interestingly, he was also involved with the opening of
a Cape Town distillery as well as one in the USA. Unfortunately,
neither of these attempts were successful. Duff also managed
the Bon Accord Distillery in Aberdeen.
In December of 1894, Longmorn Distillery had started production.
Blenders were impressed by its taste and quality and in
1897, the The National Guardian stated it "jumped
into favour with buyers from the earliest day on which it
was offered." Longmorn's admirable reputation was solid.
In 1897, John Duff invested in the building the BenRiach
Distillery (established by the Grant Family) which was
to be placed next to Longmorn. Timing was unfortunate since
the Pattison Crash occurred in 1898. Pattison, Elder and
Co. were the biggest purchasers of whisky at the time. They
had incredible buying power and distilleries were willing
to extend significant credit to them. All the while, the
firm's financial situation was precarious and they finally
went bust leaving many distilleries crippled. A period of
recession soon followed in the whisky business and it ruined
John Duff had a lot of his capital tied up in whisky stocks
and a wine and spirits company he owned failed. As a result,
he had to turn over most of the distillery company shares
to the bank as security. The control of Longmorn Distilleries
Company Ltd. was passed on to some of his customers which
included Arthur Sanderson and Arthur Dewar. By 1909, Duff
had declared bankruptcy.
The Longmorn Distillery was connected with a variety of
firms and individuals. The strongest connection was with
Hill, Thomson & Co. Ltd. as well as the manager James
Grant and his sons. "Longmorn Grants' remained at the
helm until 1970. At this time, they joined The Glenlivet
and Glen Grant Distilleries Ltd. and Hill, Thomson Co. Ltd.
to form The Glenlivet Distillers Ltd. Due to high demand
by blenders, the new owners expanded the distillery.
Glenlivet Distillers Ltd became Chivas Brothers in 1978
and in 2001, Chivas Brothers was acquired by the Pernod
The whisky at Longmorn Distillery has been distilled and
matured in exactly the same way for more than 100 years.
Longmorn is aged in oak casks for more than 15 years, it
is firm in flavour, but smooth by age. Neil Macdonald, Brand
Director for Malts at Chivas Brothers, comments: “Longmorn
has been considered the ‘hidden jewel’ of Speyside
for many years by distillers and connoisseurs alike."