The Johnnie Walker® Blue Label™ Limited Edition Design Cities Collection

[Jojo]

Diageo Press Release: The Johnnie Walker® Blue Label™ Limited Edition Design Cities Collection has launched today, exclusive to travel retail.

The first edition in the collection celebrates the unique character and culture of Dubai and is now available in selected travel retail outlets worldwide.

Famous CITYSCAPES HONOURED with LIMITED EDITION DESIGN

JOHNNIE WALKER® BLUE LABEL™ CITIES Collection

Diageo GTME, February 23rd, 2015; Following the success of its 2013 JOHNNIE WALKER® BLUE LABEL™ Skyline Collection range, Diageo Global Travel Middle East has today announced a partnership with internationally renowned artist, Jeff Nishinaka, to release a new series of limited edition design travel exclusives for 2015 featuring handcrafted designs of some of the world’s most famous cityscapes – the JOHNNIE WALKER BLUE LABEL Cities Collection.

Each edition is engraved with a Jeff Nishinaka handcrafted design, bringing to life the cityscapes of some of the world’s most iconic travel destinations.

The first edition in the collection celebrates the unique character and culture of Dubai. Dubai is a city of firsts, a global icon and a luxury travel destination - and the perfect skyline to form the first of the JOHNNIE WALKER BLUE LABEL Cities Collection.

The design for each edition has been brought to life by internationally renowned paper sculptor Jeff Nishinaka. His meticulously handcrafted sculpture was inspired by the unique character of the city and mirrors the rare craftsmanship that lies at the heart of JOHNNIE WALKER BLUE LABEL. Jeff’s art is brought to life on each individual bottle as a celebration of the art of the master blender, whose skills have been passed down through 190 years of unbroken blending heritage and excellence.

Only 1500 bottles of the JOHNNIE WALKER BLUE LABEL Cities Collection, Dubai Edition, have been produced, with each bottle individually numbered.

Peter Fairbrother, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: “With the increase in international travel the world has become a much smaller place and we get many more opportunities to visit beautiful cities, rich with character and experiences. With this exclusive limited edition range we wanted to capture the essence of some of these great cities, creating a unique, premium gift or collector’s item that would be a memento of a special destination.”

JOHNNIE WALKER BLUE LABEL is a blend of truly rare character, delivering a deep, rich flavour with layers of honey and fruit and an incredibly smooth, endless finish. Only one in 10,000 casks drawn from the four corners of Scotland contains whiskies of sufficient character demanded to create this peerless blend. Crafting the intense and complex flavours that define this remarkable Blended Scotch whisky takes masterful skill and determination – characteristics that have shaped JOHNNIE WALKER BLUE LABEL for almost two centuries.

The Dubai edition of the JOHNNIE WALKER BLUE LABEL Cities Collection will be available from February 2015 exclusively in travel retail at a recommended price of $258 USD (or local equivalent) for a 1 litre bottle.

For more information contact:
Karen McMenamy
Smarts Communicate
T: +44 (0)28 9039 5500
E: karen.mcmenamy@smartscommunicate.com

[mic]

Are they selling them exclusively in Dubai or around the world?

[Jojo]

We'll find out for you.

[Jojo]

The Johnnie Walker Blue Label Cities Collection will be available in Global Travel Outlets worldwide.

[mic]

Thank you very much!